Business productivity can be greatly affected if your employees are not working well. According to Capita Workforce Management Solutions, one...
Billboard, magazine, TV, radio, and newspaper – these are all part of yesterday’s marketing. Today, newer and more effective marketing strategies arise through the internet and the latest technology. Small to large businesses utilize digital marketing strategies. According to Clutch.co, 44% of the small businesses engage in digital marketing. 89% of these have Facebook pages.
Definitely, digital marketing strategies are sweeping the business marketing world. Here are the top 8 digital marketing strategies that will surely grow your business:
Now that most people own their smartphones, mobile marketing is the leading digital marketing strategy available. Mobile marketing is specifically programmed to reach target audience on their smartphones, tablets, and other portable devices. 80% of the internet users have smartphones. Most of them do online activities through mobile devices. In 2015, mobile searches surpassed desktop searches.
Search Engine Optimization (SEO)
Search engine optimization (SEO) remains one of the most effective internet marketing strategies. This will help you build a great online presence by optimizing certain keywords in your content. With SEO, your website or social media page will appear first on search engine ranking, making it more convenient for users to choose you.
29% of businesses around the globe still do not have websites. Having a personal or corporate website is helpful in growing a business. It is like your “store” in the digital world. According to experts, website marketing can really help small businesses as it elevates global audience reach. Moreover, it is important that websites should be mobile-friendly since more users now are into smartphones.
Pay-per-click marketing is one of the most widely used advertising tools in the web. Basically, you are just going to pay every time a user click your ad. There are many advantages in PPC marketing. First, it deliver fast and measurable results. It is also not dependent on SEO or Google algorithms because it is “paid”. Your ad also reaches the “right” audience. Lastly, it is budget friendly. The most popular PPC platforms are Google Adwords and Bing Ads.
Social Media Marketing
Social media marketing is definitely the most powerful among the other internet strategies. Over 3 billion people have social media accounts – 2 billion Facebook users, 800 million Instagram users, 400 million Twitter users, and 1.5 billion YouTube users, among others. Your target audience are definitely in the social media world. These platforms design advertising tools and programs that effectively reach audience instantly, across the globe. No wonder why social media is so powerful.
Email marketing is one of the earliest forms of digital marketing strategies which remain very powerful to date. According to Radicati Group, there are over 3.7 billion email users in January 2017. In U.K., over 1.5 billion electronic newsletters were sent in 2016. A whopping 24.88% of these sent emails are opened by subscribers and users. Only 0.49% unsubscribe to these newsletters. Thus, email marketing remains one of the strongest contenders in the line.
Which among these digital marketing strategies are your currently using?
Starting a business is exciting. But there are a lot of things that you need to undergo first before running the actual business. One of which is the promotion of your business. Marketing is very important. It introduces your business to the people. It helps in establishing your brand in the market. Without marketing strategies, it will be difficult for you to build your presence. Technology has redefined the way marketing is done. There are more ways now to promote a business. Here are the 7 simplest strategies of promoting your business:
Send electronic newsletters
Email marketing has been one of the most used online marketing strategies since the birth of the internet. According to Smart Insights, over 1.5 billion emails are sent by small and medium-sized businesses in U.K. in 2016 alone. Out of these, 24.88% are opened by subscribers. Email marketing is a more personal, engaging way of reaching through customers.
Take advantage of social media
Social media is one of the most accessible online marketing strategies. According to latest statistics, there are over 3 billion social media users. Facebook leads among others with 2 billion users, followed by Twitter and Instagram. These social media platforms have varied advertising programs which can effectively reach thousands of users instantly across the globe.
Turn your car into a mobile billboard
Billboards are out. Moving billboards are in. Who would have thought that you can use your own car as a marketing tool? Mobile billboards have been a trend in various places. Based on Outdoor Advertising Association of America, mobile billboards can generate up to 70,000 views per day. It is very effective, plus you do not have to spend too much.
Offer great deals and freebies
Most consumers love freebies. Freebies are really effective. Who can turn down some free offers? Of course, no one. This marketing strategy may be “free drinks for first 50 customers” or “free power bank for every purchase of a smartphone”.
Host a marketing event
You can also conduct a free admission event in your community. This includes keynote speeches, webinars, presentations, etc. In the event, take advantage of promoting your business. For example, you are selling flooring materials (tiles, laminates, vinyl, etc.), you may conduct a free seminar regarding floor installation. Further, you can give freebies to reinforce brand introduction.
Be part of trade expos
Trade expositions and exhibits are great ways of exposing your business to the public. These are done in partnership with organizations and institutions. People who love a particular niche gather in a trade expo. This will be a good opportunity for you to personally introduce your products and services to your target audience.
Use traditional media
Well, if you still doubt the abovementioned marketing strategies, go for traditional media. Their effectivity is still unquestionable up to now. People are still watching TV, listening to the radio during travel, and reading newspapers and magazines. These traditional channels are effective ways to make your business known to the market.
What among these marketing strategies have you tried already? Comment down below.
Business productivity can be greatly affected if your employees are not working well. According to Capita Workforce Management Solutions, one out of three employers in the United Kingdom regard their employees as productive while 71% say otherwise. There are various factors why employees are becoming unproductive. This may include work environment and conflict with their boss and fellow employees. As a leader, it is your primary responsibility to motivate your employees. Here are 7 ways to motivate your employees to increase productivity:
Offer bonuses and incentives
Employees will be motivated to work productively if there are bonuses and incentives. These will drive them to work better and more efficiently. There are various forms of incentives. This may include an all-expense paid trip, free lunch, free movie ticket, performance bonus, etc.
Promote top performers
Career advancement is essential in boosting morale and helping employees work productively. They will be motivated to work if they know they are going towards somewhere advanced. Nobody wants to retire doing the same thing for decades. Let your employees know that good performance deserves job promotion.
Recognize good work
Apart from incentives and career promotion, a simple acknowledgment of your employees’ good work is necessary, it helps employees realize their worth as members of the company. There are many avenues where you can acknowledge your employees. A simple “morning announcement” will do. If you are extra as a leader, you can conduct a monthly recognition night where you can award the top performers of the month.
Connect with your employees by communicating with them daily. Listen to their concerns, their problems, and difficulties, as well as their ideas, thoughts, insights, and suggestions. Communication is vital in every aspect. You need to create an atmosphere of open-mindedness where employees and leaders can exchange thoughts freely.
Train and re-train employees
One factor why employees underperform is because they get used to their work. They are tired of doing the same thing every day. We recommend doing a refresher activity which reintroduces and reminds employees of their goals. Moreover, it is best to conduct teambuilding activities, seminars, workshops, and conferences which will expand your employees’ skills and knowledge.
Get rid of underperformers
If training is not enough to motivate the employees, get rid of the underperformers. If you think this is too harsh, you may demote the employee. Make your people be aware of the consequences of underperforming. They know in the first place that the company has goals to achieve in order to grow the business. The goals should fuel them to be productive.
Create a happy environment
According to a research at the University of the Warwick, happy employees increase business productivity by 12%. This finding calls for a fun and interactive environment where employees are filled with optimism and joyfulness. Moreover, the research also suggests that unhappy workers are 10% less productive.
Apart from your business operations, always bear your employees in mind. If they are unproductive, your business will also be unproductive. It is safe to say that the achievement of your goals depends on your employees as well.
The primary goal of an entrepreneur is to keep the business going. But more than this, they wanted their business to grow and expand. In order for a business to grow, the people involved shall go out from their comfort zone and explore more opportunities. It will be a risk but it will be worth it once perfectly executed.
In this article, we will share with you 6 simple tips on how to expand your business quickly:
Tip #1: Explore “Franchising”
According to the 2015 British Franchise Association report, there are 901 franchisor brands operating in the United Kingdom. With this, there are over 44,000 franchised outlets. The franchising industry has dramatically grown since 20 years ago. Opening for franchising is one of the most viable ways of expanding a business. You are duplicating your business trademark without the hassle of the startup phase.
Tip #2: Open Another Branch
Apart from franchising, it will be helpful if you branch out to other locations. Branching our also skips you from some of the procedures in the startup phase. However, it also entails careful research and planning. Make sure that the new location is suitable for the business and is convenient to your target audience.
Tip #3: Diversify Your Offerings
Expanding a business also means diversifying your products and services. Do not just limit your business to providing the same things as before. Break barrels and offer something new. Read your target audience. Read the trend. Know what people need and want. This will help you how to innovate your products and services.
Tip #4: Serve Other Markets
Apart from products and services, you need to reach out to other markets. Develop effective strategies and methods to serve other audiences. For example, if your business selling baking ingredients and goods is aimed towards adults, look for ways to make it sell to younger ones, even children. Promote products that are specially designed for kids who love baking and cooking.
Tip #5: Partner With Businesses
Look for another that is compatible with your business. How can you tell you are compatible with each other? Find some area in their operations that is your area of expertise. For example, if your business is a computer repair and IT troubleshooting firm, partner with corporate companies that depend their operations on computers.
Tip #6: Enter the Digital Market
This is one of the most viable strategies to expand your business easily…and with lesser costs. The internet provides you a lot of opportunities. According to research, 6 out of 10 businesses in the U.K. still do not have a website. On the other hand, online marketing has been utilized by large companies. Based on data, businesses spend 23% of their online marketing budget to website development, 26% to PPC, and 30% to SEO. Apart from these, social media marketing is one of the fastest ways to reach audience globally.
Apart from all these tips, growing your business entails determination and consistency in achieving your goals. If you stick to the norms and conventions, your business will never grow. As an entrepreneur, never stop exploring new things for your business.
Are you planning to start a business? But you do not have a capital?
Well, there are many business ideas which you can start even with little or no capital at all. What you just need is your passion and skills. These businesses are definitely great-paying which can really be helpful in your daily expenses.
Here are the top 8 best businesses to start even without a capital:
Do you have the passion for blogging? Well, this business is good for you. You just need to find your niche – fashion, sports, travel, or beauty. Create blog posts about these niches, publish photos and videos, or any content which you can share with your followers. When you can establish your name, you can earn big from advertisers. Imagine, an average fashion blogger earns £1,116 a year.
If you are passionate about Adobe Photoshop and Illustrator, then providing graphic design services is good for you. Apart from the technicalities, you just need your creativity and imagination to create great artworks and graphics. Based on PayScale, an average graphic designer earns £21,599 per year.
On the other hand, if you are fond of codes and creating aesthetic website layouts, then you can be a website designer and developer. In this digital age, more businesses are starting to explore website marketing. A web designer makes an average pay of £22,860 per year.
Content writing is also one of the most in-demand services sought by businesses worldwide. Before, only newspapers, magazines and other publications ask for content. Now, websites, blogs, and social media pages are looking for great copies and amazing content. You just have to master the art of writing and be familiar with a wide variety of topics and niches.
Tutorial is another in-demand business that can take place offline or through the internet. Use your knowledge of mathematics, science, history, and music to teach young ones. There are hundreds of parents seeking for tutors. Probably, one of them is just your neighbor. Moreover, online tutorial is in-demand online. There are dozens of online tutorial sites that seek for great English speakers who can teach the English language to students.
Expert at something? Well, you can offer consulting services. You just have to help people improve what they are doing through your expertise and knowledge. Basically, this includes IT, business, investment, insurance, marriage, family, addiction, etc.
Providing personal services is one of the most fun services to offer. This includes personal shopping, errand running, bill payment, etc. You just need to be honest and attentive to the errands provided to you. Further, it will be nice if you have your own car for convenience.
In this digital age, people are fond of shopping online. Keep up with the trend! Sell stuff online. It can be through Amazon, eBay, or even social media platforms like Instagram and Facebook.
These small businesses can turn huge the soonest if you really work hard and dedicate your time to growing your “no-capital” business.
Based on the 2016 statistics, there are over 5.5 million private sector businesses in the United States. 99.9% of these are small or medium-sized businesses. Thus, more people now are exploring the business sector. It is an exciting way of practicing your passion while earning money. However, it is not easy to start a business. Apart from careful planning and research, you need to deliver something new and fresh that makes your business stand out among the competition. Here are the 8 simple steps in starting your own business:
Perform a research
RESEARCH! This is the very first step that you need to do before you start your business. You should know the best products and services to offer to a particular community. It is a must that you read or analyze the consumers, especially their needs and interests. Check the competitions. Assess their strengths and weaknesses.
Find your niche
After conducting your research, match your findings to your niche. Make sure that the business you are planning to start answers the basic needs and wants of your target consumers. Moreover, it is important that you have the heart to the business. Do not run a business that is not within your passion or interest.
Organize your finances
In starting a business, you need a lot of money. If you want bigger returns, invest more money. You need to secure an initial investment for the setup of the establishment, equipment, legal fees, insurance, and products. Also, anticipate other expenditures including the salary of workers, marketing materials, travel expenses, etc.
Choose a business structure
It is important that you choose a business structure that will benefit both you and your businesses. It can be a sole proprietorship, partnership, an LLC, or a corporation. There are pros and cons regarding each business structure. Consult an expert about what structure to choose.
Register and get license
Before you start your business, make sure you are authorized by the law to operate. Firstly, register your business. Make sure that the name of your enterprise has not been used yet. Second, secure a license and permit from the authority to make sure that your business is legal.
Set-up the location
If your business has been registered and licensed already, it’s time to set-up location. You can build your own establishment. But if you want to spend less during your startup, you can rent or lease a commercial space. Buy the necessary equipment, utilities, etc.
List the people that you need for the business – accountant, customer service representatives, sales officer, general manager, marketing officers, etc. Outsource for some workers by posting ads in newspaper or online. Make sure that you let the hired applicants undergo thorough training.
Promote your small business
Lastly, it is a must that you create the best marketing strategy to promote your business. We recommend you using digital marketing approaches including, website and social media content marketing, among others.