Virtual reality (VR) is one of the newest and most advanced technologies changing the business landscape. Virtual reality technology has undergone series of conceptualizations since the earliest civilizations. It was only in the 1980s when “virtual reality” was born. In the 1990s, virtual reality arcade machines were produced. Now, VR headsets have swept the market. It has gained popularity in entertainment and gaming industry, and now it has started to penetrate the business landscape. Here are 7 ways the virtual reality technology is changing the business landscape:
Communication and collaboration have been so much easier with the onset of virtual reality technology. With the help of teleconferencing and telecommuting software and platforms, communication in businesses has elevated to new heights. Managers and supervisors can meet their members through VR. It’s as if they are there present in the venue even if they are not.
Virtual reality is very helpful in engineering aspects, especially in manufacturing and production businesses. Virtual reality can skip the phase of creating actual prototypes. Instead, designers and engineers can just simply design a prototype in the computer and view it in the VR technology. It would save them time and money from the actual production. It is helpful in building structures, creating products, etc.
More companies now are integrating virtual technology in their training and development programs. Trainees, applicants, and employees are exposed into simulations through virtual reality technology in which they can have a grasp of the “real experience”. This makes learning fun and interactive. Jeff Kagan, an industry analyst predicted that businesses will completely use VR in their training for the next 10 years.
Virtual reality can be so much helpful in real estate businesses. It lessens the burden of potential buyers going to the actual real estate property. Instead, they can use virtual reality. Real estate agents use VR headsets to show and tour people around properties. It even allows people have a complete look of the home architecture and design.
Apart from training, virtual reality technology improves recruitment process. Instead of meeting with the actual hiring manager or employer, applicants are then interviewed and screened virtually. It lessens the feeling of intimidation for the part of the applicant. Plus, it saves time and money with regards to traveling and going to the actual office to apply.
Companies and large corporations are thanking virtual reality for redefining their customer engagement and service. It has given them new ways to promote or introduce their products and services to their customers. It has brought marketing to newer heights. Moreover, some companies are integrating virtual reality in serving their customers. For example, when ordering pizza, throw the phone and talk over VR technology.
With all the things mentioned above, virtual technology can really decrease costs. In telecommuting, people do not have to travel to meet at one place. VR can do the magic. In training, they don’t have to prepare and buy a lot of training materials and modules. VR can do the magic as well. These and more are great evidence that virtual technology can really improve business operations.